Lionel Racing Opens Pre-Sale for a Limited Edition Diecast
Lake Wales, Fla., (February 25th, 2025) - DGM Racing and Ryan Ellis are proud to announce that Four Loko will be the primary sponsor of Ellis’ No. 71 Chevrolet Camaro at Bristol Motor Speedway on April 12th. The partnership celebrates the launch of Four Loko’s newest flavor: Four Loko CAMO, which debuted earlier this year, building on Four Loko’s legacy of innovation and dominance by continuing to drive culture forward and delivering top-selling products that redefine the flavored malt beverage (FMB) market.
Four Loko has launched the #1 selling new FMB single-serve item in the U.S. for three consecutive years, and for over a decade, its iconic camo pattern has been a staple of the brand. Now, CAMO joins Four Loko’s best-selling lineup that has been featured on Ryan Ellis’ Chevrolets in the NASCAR Xfinity Series over the years, including USA, Sour Galactic Punch, and Jungle Juice.
“Four Loko has always been about pushing the pedal to the metal and creating unforgettable experiences, and our partnership with Ryan Ellis and DGM Racing is the perfect extension of that,” said Ross Bennett, Marketing Director of Phusion Projects. “Four years into bringing Four Loko to NASCAR fans, there’s no better place to showcase the new Four Loko CAMO than at Bristol Motor Speedway, the world’s fastest half mile.”
As Four Loko makes its debut with DGM Racing at Bristol Motor Speedway, Ellis and Four Loko embark on their fourth year of primary sponsorship together. To commemorate four years of Four Loko in NASCAR and the launch of their latest CAMO flavor, Ellis and DGM Racing will be teaming up with Lionel Racing to offer a limited edition Four Loko CAMO Chevrolet Camaro diecast for a pre-sale period. Four Loko fans can pre-order the diecast here: https://www.lionelracing.com/drivername/Ryan-Ellis
“Our partnership with Four Loko has just been incredible from the beginning,” said Ryan Ellis, driver of the No. 71 Four Loko Chevy. “Honestly, if I could’ve chosen my dream sponsors in college just by brands I’d love to be associated with, Four Loko would absolutely be at the top of that list, and so many of my friends can attest to that.
“It is still surreal to be able to do this each year. We have so much fun interacting with their new flavors, and our crew and fans look forward to everything around their sponsorship each year - seeing the content on social media, the swag, diecasts, and more. It’s just a dream partnership and I know that we’ve found the perfect landing spot for the CAMO brand in the hills of Bristol, Tennessee. I hope everyone grabs a Four Loko CAMO and joins us at one of the best races on the schedule.”
Bristol Motor Speedway - NASCAR’s notorious track known as both the “World’s Fastest Half-Mile” and “The Last Great Colosseum” is the perfect fit for Four Loko to bring a spotlight to the CAMO flavor on the NASCAR schedule. Hidden in the hills of the Virginia-Tennessee line, Bristol is a marquee race on the NASCAR Xfinity Series schedule, with scintillating high-speed and, often, high-contact racing.
Four Loko fans can find CAMO and other Four Loko products along with exclusive race day merchandise at: https://FourLoko.com.
Tune-In Information
The SciAps 300 at Bristol Motor Speedway is scheduled for Saturday, April 12, at 5:00 p.m. ET. All NXS races, practices, and qualifying sessions will be broadcast live on The CW.
About DGM Racing
Driven by pure passion and love for everything racing, DGM Racing is a family-owned and operated business headquartered in Lake Wales, FL. Since 1990, Mario Gosselin and his wife, Michelle, have worked tirelessly to elevate DGM Racing and grow the organization each year. What started as a local hobby on the weekends in Hialeah, Florida, has grown into a powerhouse organization fielding two full-time NASCAR Xfinity Series cars. Going into the 2025 season, the team has 42 Top-10s and more than 240 Top-20 race finishes.
For additional information, news and the latest updates, connect with DGM Racing at www.dgmracing.com, Facebook (DGM Racing), X (@DGMRacingFL), Instagram (@DGMRacingFL), or TikTok (@DGMRacingFL).
About Four Loko
Four Loko is a global brand driven by bold ideas and relentless creativity. Since its launch in 2005 by Phusion Projects, Four Loko has become a leader in the flavored malt beverage category. From its origins as a bold idea among friends to a global phenomenon, Four Loko is now available in over 40 countries and at major retailers like Walmart, Seven-Eleven, and Circle K across the United States.
Four Loko remains resilient, fearless, and unapologetically fun as the leading brand fueling unforgettable nights and creating epic stories. Here's to living life boldly.
For more information, visit us at https://fourloko.com.
About Phusion Projects
Established in 2005, Phusion Projects is a global alcoholic beverage company with a presence in over 40 countries, employing 250+ worldwide and housing a portfolio of brands including Four Loko, Four Loko Pregame, and Mamitas Tequila Seltzer. Phusion's commitment to innovation and boundary-pushing extends beyond its products to its company culture, where creativity thrives and partnerships flourish.
Phusion Projects continues to set new standards in the beverage industry while staying true to its mission of creating the next big thing for drinkers worldwide.
For more information, visit us at www.phusionprojects.com.
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